Plausibility over Accuracy

Weick (1995, p. 57) states, "Even if accuracy were important, executives seldom produce it." "From the standpoint of sensemaking, that is no big problem" (Weick, 1995, p. 57). "The strength of sensemaking as a perspective derives from the fact that it does not rely on accuracy and its model is not object perception" (Weick, 1995, p. 57). "Instead, sensemaking is about plausibility, pragmatics, coherence, reasonableness, creation, invention, and instrumentality" (Weick, 1995, p. 57).  "Sensemaking, to borrow Fiske's (1992) imagery, 'takes a relative approach to truth, predicting that people will believe what can account for sensory experience, but what is also interesting, attractive, emotionally appealing, and goal relevant' (p. 879)" (Weick, 1995, p. 57). Accuracy is secondary in any analysis of sensemaking because, among other things, people distort and filter information differently; extracted cues (or "points of references") may have multiple meanings; and most organizational action is time sensitive and a "speed/accuracy trade-off" exists (Weick, 1995, pp. 57-58).